Chile fast food group Doggi’s is set to expand the second half of 2008 with a new business concept based around ice cream and snacks. The group currently administers their namesake hot dog restaurant chain (Doggi’s) as well as Mamut (a family restaurant chain) and Sanguchazo (a sandwich chain).
The home-grown fast food group plans to open 25 new restaurants in 2008 bringing their chain to a total of 140 locations. Sixty percent of the new operations will be in Santiago and 40 percent in regional areas. The company already has national coverage, but plans to consolidate its position in Regions VII and VIII.
Doggi’s closed 2007 with US$60 million in sales; the company aims for US$72 million in sales in 2008.
“2007 was a great year, with strong expansion through the opening of new branches and an important increase in sales in our current network,” said general manager Mauricio Taladriz. “The opening of our 100th branch was emblematic, and consolidates us as the brand with the greatest coverage in the country.”
Taladriz said that there is no secret to their success: “We reorganized the businesses under a structure that permits us develop our current brands, without discarding the incorporation of new businesses to our portfolio.”
Publication: Santiago Times
Provider: Chip News
Date: January 8, 2008
Suscribirse a:
Enviar comentarios (Atom)
No hay comentarios:
Publicar un comentario