miércoles, 9 de julio de 2008

Cencosud projects 70 percent rise in internet sales

Retail giant Cencosud is expecting online sales to reach US$50 million by the end of this year, company officials said this week. Outlets such as Paris, Jumbo and Easy have improved websites, and were recently praised by the Chilean Internet security company Netprovider as some of the best retail stores online. The company's Internet sales growth is a result of the focus placed on improving the online sales process and improvements made to each of the stores’ websites, Cencosud sales manager Andrés Silva said.

Further indications of the company's expansion on the Internet can be seen in the growth of its online management department, which had fewer than 100 people in 2006 and now employs over 300.

Paris, Cencosud's first retail outlet to open up shop online, now accounts for more than half of the group's annual Internet sales. Their website, Paris.cl, launched in September 1999 and is expected to sell more than US$30 million this year. According to Silva, within four years the website will have the most sales of the entire Paris chain.

Jumbo is Cencosud’s chain of supermarkets that offers food and beverage products and is also a chain of restaurants. Its Internet sales are expected to triple this year compared to 2007, when it made close to US$20 million.

Easy, Concosud's chain of home appliance centers, is the youngest of the group's Internet players, having only been online since January of this year. "We didn't really know what would happen [with Easy] but it's been running for more than five months now and is growing at a rate of 50 percent each month," Silva said.

Publication: Santiago Times
Provider: Chip News
Date: July 9, 2008

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