Elsa enters beer business

Yesterday, in Puerto Varas, the Chilean bottling group Elsa, the national B-brand soft-drinks leader in Chile with products such as Rari (Cola and water), Ship and Cash, officially launched a flavoured beer brand called Volcanes del Sur for the premium artesanal sector. The product is aimed at the growing number of Chilean women who are drinking beer, says Andres Zuazagoitia, owner and general director of Elsa.

The firm is also looking to enter the traditional beer segment with Antillanca. The Chilean beer market is made up 90% of traditional beers and 10% by artesanal drinks. Elsa makes drinks for Lider supermarkes and also makes the brand Caricia for Ambrosoli.

Publication: SABI - Business News
Provider: South American Business Information
Date: April 8, 2008