A recently published ACNielsen market poll disclosed that, after less than ten months of marketing its Sierra Morena rum, Compania Cervecerias Unidas (CCU), Chile’s largest beer and beverage producer, has already taken control of 11.4 percent of the country’s rum market.
Compania Pisquera de Chile (CPCh), the subsidiary of CCU that controls all of CCU’s hard liquor products, claims it actually controls 18 percent of the market, not the 11.4 percent reported by the ACNielson poll. Company head Alvaro Fernandez told the Chilean daily El Mercurio that “CPCh’s statistics took into account sales in bars, discotheques, and convenient stores where as the ACNielsen poll is concentrated in supermarket sales.”
Morena is now the second largest selling rum on the Chilean market, second to Luksic group’s rum Mitjans, which controls 28.8 percent of the market. The third largest selling rum label in Chile is Venezuela’s Pampero rum, accounting for 7.2 percent of the market.
Rum sales in Chile have tripled in the past three years. In 2007, sales reached nearly US$80 million and now account for 18 percent of the total Chilean liquor market with 60 different brands.
CCU’s principal hard liquor is pisco, a Chilean brandy that accounts for 85 percent of CPCh’s sales. They are the biggest producers of pisco in Chile, owning 70 percent of the market with their Capmanario and Mistral labels.
However, pisco sales have declined over the years. In 2007, pisco’s market share dropped to 14.8 percent. Therefore, Fernandez emphasized the importance of rum as a major force in CPCh’s portfolio of hard liquors.
Publication: Santiago Times
Provider: Chip News
Date: April 17, 2008
Mostrando entradas con la etiqueta Beverages. Mostrar todas las entradas
Mostrando entradas con la etiqueta Beverages. Mostrar todas las entradas
jueves, 17 de abril de 2008
domingo, 13 de abril de 2008
Tubinger: the new brewery on the block
One of Chile’s newest—if not its newest—craft beers is Tubinger, owned, operated and conceived by Christoph Flaskamp, a German man very passionate about beer. He’s so passionate that he used to brew his own homemade ale in the backyard of his house during a time when beer-making ingredients such as hops were very hard to come by in Chile.
Passion drove Christoph into the beer industry. He was born in Germany, grew up in Chile, and studied in England. After his studies, he returned to Chile, where he worked as an English professor. He had always loved beer, and after he started brewing his own, he decided to make his passion his profession.
For Christoph, who learned his craft under the guidance of a German brew master, the tradition of beer became of utmost importance. “Beer has a very long and intricate tradition. It’s important to create beers that respect and honor the traditions originated by microbreweries before pasteurization and big-business brewing took over the market,” he said.
With ruddy cheeks, an extensive vocabulary to describe beers and an intricate knowledge of beer’s history, to me he seems to be the man who can and will forge the path toward getting Chileans not only to drink good craft beers—like Tubinger’s—but also to appreciate beer at the same level they appreciate a fine wine. I believe this because he did call me out on a few issues regarding my knowledge of beer and Chile. I’ll get to that later.
I asked Christoph for his thoughts on Compañía Cervecerías Unidas (CCU), Chile’s largest commercial brewery. CCU owns 86 percent of country’s beer market, including not only the major Chilean beers—such as the country’s two biggest beer brands, watery Cristal and Escudo—but also Royal Guard, Austral and Kunstmann. In addition, CCU has the license to produce beer brands like Heineken and Paulnar.
Since I have started this column, my mild distaste for CCU’s products has grown into hatred. It’s almost as if I have found a life calling in sharing with everyone just how bad CCU products and business practices are. Christoph agreed. “CCU is tricking all of Chile into thinking that they have diversified their products when in fact all the beers, regardless of their name and color, pretty much taste the same: like alcoholic water with a bit of coloring.” I added that Kunstmann was a sad excuse for a microbrewery.
This is where I was corrected. Christoph explained to me that Kunstmann actually forged the path for other microbreweries by reviving the tradition of quality beer production in Chile. “Before Kunstmann, Chile went through a long period where the only beer available was Cristal,” he said. “If it wasn’t for Kunstmann, none of us microbreweries would have any business.” He added, “When you drink a Kunstmann in Valdivia, the beer actually maintains the quality it had before the company owner sold out to CCU because the beer is brewed in a separate factory from CCU’s, while the Kunstmann you buy in Santiago is produced in CCU factories.”
So far, Tubinger has three beers on the market: a brown ale, a red ale and a pale ale. I tried the brown and pale ales, and they are both great. The brown ale is nice because it’s lighter than a stout but still has the earthy flavors that a stout carries. The Tubinger brown ale is a rarity because most brown ales taste like watered-down mild ale—even in England! Christoph told me he tried to “restore brown ale’s historic value as a dark ale with a large portion of roasted malt.” The taste has a strong hint of chocolate with a rounded, bitter aftertaste: wonderful beer!
As for the Tubinger pale ale, it’s refreshing and fruity without being too sweet. “Our pale ale is not like others that sometime add sweeteners that just result in too sugary a beverage,” Christoph said. “The fruitiness of our beer comes from top fermentation with brewers yeast fermented at high temperatures and, of course, a good dose of German Hallertaur hops.”
You can enjoy a Tubinger on tap at the Purammente Bar in Providencia on the corner of Bilbao and Miguel Claro. The bar is also where the biggest group of Santiago city cyclers meet in the early evening almost daily; they love their Tubinger! You can also find Tubinger at Jumbo supermarkets and select restaurants throughout Santiago
Publication: Santiago Times
Provider: Chip News
Date: April 12, 2008
Passion drove Christoph into the beer industry. He was born in Germany, grew up in Chile, and studied in England. After his studies, he returned to Chile, where he worked as an English professor. He had always loved beer, and after he started brewing his own, he decided to make his passion his profession.
For Christoph, who learned his craft under the guidance of a German brew master, the tradition of beer became of utmost importance. “Beer has a very long and intricate tradition. It’s important to create beers that respect and honor the traditions originated by microbreweries before pasteurization and big-business brewing took over the market,” he said.
With ruddy cheeks, an extensive vocabulary to describe beers and an intricate knowledge of beer’s history, to me he seems to be the man who can and will forge the path toward getting Chileans not only to drink good craft beers—like Tubinger’s—but also to appreciate beer at the same level they appreciate a fine wine. I believe this because he did call me out on a few issues regarding my knowledge of beer and Chile. I’ll get to that later.
I asked Christoph for his thoughts on Compañía Cervecerías Unidas (CCU), Chile’s largest commercial brewery. CCU owns 86 percent of country’s beer market, including not only the major Chilean beers—such as the country’s two biggest beer brands, watery Cristal and Escudo—but also Royal Guard, Austral and Kunstmann. In addition, CCU has the license to produce beer brands like Heineken and Paulnar.
Since I have started this column, my mild distaste for CCU’s products has grown into hatred. It’s almost as if I have found a life calling in sharing with everyone just how bad CCU products and business practices are. Christoph agreed. “CCU is tricking all of Chile into thinking that they have diversified their products when in fact all the beers, regardless of their name and color, pretty much taste the same: like alcoholic water with a bit of coloring.” I added that Kunstmann was a sad excuse for a microbrewery.
This is where I was corrected. Christoph explained to me that Kunstmann actually forged the path for other microbreweries by reviving the tradition of quality beer production in Chile. “Before Kunstmann, Chile went through a long period where the only beer available was Cristal,” he said. “If it wasn’t for Kunstmann, none of us microbreweries would have any business.” He added, “When you drink a Kunstmann in Valdivia, the beer actually maintains the quality it had before the company owner sold out to CCU because the beer is brewed in a separate factory from CCU’s, while the Kunstmann you buy in Santiago is produced in CCU factories.”
So far, Tubinger has three beers on the market: a brown ale, a red ale and a pale ale. I tried the brown and pale ales, and they are both great. The brown ale is nice because it’s lighter than a stout but still has the earthy flavors that a stout carries. The Tubinger brown ale is a rarity because most brown ales taste like watered-down mild ale—even in England! Christoph told me he tried to “restore brown ale’s historic value as a dark ale with a large portion of roasted malt.” The taste has a strong hint of chocolate with a rounded, bitter aftertaste: wonderful beer!
As for the Tubinger pale ale, it’s refreshing and fruity without being too sweet. “Our pale ale is not like others that sometime add sweeteners that just result in too sugary a beverage,” Christoph said. “The fruitiness of our beer comes from top fermentation with brewers yeast fermented at high temperatures and, of course, a good dose of German Hallertaur hops.”
You can enjoy a Tubinger on tap at the Purammente Bar in Providencia on the corner of Bilbao and Miguel Claro. The bar is also where the biggest group of Santiago city cyclers meet in the early evening almost daily; they love their Tubinger! You can also find Tubinger at Jumbo supermarkets and select restaurants throughout Santiago
Publication: Santiago Times
Provider: Chip News
Date: April 12, 2008
martes, 8 de abril de 2008
Elsa enters beer business
Yesterday, in Puerto Varas, the Chilean bottling group Elsa, the national B-brand soft-drinks leader in Chile with products such as Rari (Cola and water), Ship and Cash, officially launched a flavoured beer brand called Volcanes del Sur for the premium artesanal sector. The product is aimed at the growing number of Chilean women who are drinking beer, says Andres Zuazagoitia, owner and general director of Elsa.
The firm is also looking to enter the traditional beer segment with Antillanca. The Chilean beer market is made up 90% of traditional beers and 10% by artesanal drinks. Elsa makes drinks for Lider supermarkes and also makes the brand Caricia for Ambrosoli.
Publication: SABI - Business News
Provider: South American Business Information
Date: April 8, 2008
The firm is also looking to enter the traditional beer segment with Antillanca. The Chilean beer market is made up 90% of traditional beers and 10% by artesanal drinks. Elsa makes drinks for Lider supermarkes and also makes the brand Caricia for Ambrosoli.
Publication: SABI - Business News
Provider: South American Business Information
Date: April 8, 2008
Elsa enters beer business
Yesterday, in Puerto Varas, the Chilean bottling group Elsa, the national B-brand soft-drinks leader in Chile with products such as Rari (Cola and water), Ship and Cash, officially launched a flavoured beer brand called Volcanes del Sur for the premium artesanal sector. The product is aimed at the growing number of Chilean women who are drinking beer, says Andres Zuazagoitia, owner and general director of Elsa.
The firm is also looking to enter the traditional beer segment with Antillanca. The Chilean beer market is made up 90% of traditional beers and 10% by artesanal drinks. Elsa makes drinks for Lider supermarkes and also makes the brand Caricia for Ambrosoli.
Publication: SABI - Business News
Provider: South American Business Information
Date: April 8, 2008
The firm is also looking to enter the traditional beer segment with Antillanca. The Chilean beer market is made up 90% of traditional beers and 10% by artesanal drinks. Elsa makes drinks for Lider supermarkes and also makes the brand Caricia for Ambrosoli.
Publication: SABI - Business News
Provider: South American Business Information
Date: April 8, 2008
martes, 11 de marzo de 2008
Embotelladora Polar buys into Ecuadorean Coke market
Yesterday, Embotelladora Polar of Chile announced an agreement via which it will buy 34.5% of Ecuador Bottling Company Corp (EBC), a holding company boasting 100% of manufacturing, bottling, distribution and sales rights on products of The Coca Cola Company in Ecuador. The firm controlled by the family Chadwick, boasting 12.4% of total Coca-Cola sales in Chile, will pay out US$64.3mil for the stake of just over a third. The deal should be done once the Ebitda for 2007 for EBC is known (by mid-March).
Ecuador will become Polar's fourth national market, the Chilean group already boasting filials in Argentina and Paraguay with 9.8% and 100% shares of said markets respectively (according to a report from January 2008 by Fitch Ratings). Polar's Chilean rivals are Embotelladora Andina, with its 53% share of the local Coke market and with operations in Brazil and Argentina, and Embonor, with over 35% of the Chilean Coke market and a 98% share of the Bolivian Coke market.
Publication: SABI - Business News
Provider: South American Business Information
Date: March 12, 2008
Ecuador will become Polar's fourth national market, the Chilean group already boasting filials in Argentina and Paraguay with 9.8% and 100% shares of said markets respectively (according to a report from January 2008 by Fitch Ratings). Polar's Chilean rivals are Embotelladora Andina, with its 53% share of the local Coke market and with operations in Brazil and Argentina, and Embonor, with over 35% of the Chilean Coke market and a 98% share of the Bolivian Coke market.
Publication: SABI - Business News
Provider: South American Business Information
Date: March 12, 2008
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